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Vertical Web Podcast

Vertical Web has a long history of helping small business owners through the informational classes that we have hosted throughout the years. We are bringing those classes, topics videos, and podcasts to small business owners who want to DIY, or those who want to audit their present digital marketing or SEO company.
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Using ChatGPT for SEO and Website Content Creation Properly

For anyone who has been around the Internet Marketing Clinic for a while, knows we always try to stay ahead of where the road goes. AI tools have turned 2023 on its ear, and it is not even March. In this episode of the IMCH, we are taking an in-depth look at how to balance …

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IMCH: Episode 218 2022 A Year in Review

Looking back at 2022 – a year of major Google updates Another year, another slate of algorithm updates from the world’s leading search engine. Google making changes to its ranking algorithm is nothing new – it’s always going on, actually – but 2022 saw a couple of impactful changes that website owners should be aware …

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Episode 216: E-commerce for Businessowners

If you’re running an e-commerce website, then you’ve got competition. At last count, there were more than 20 million e-commerce sites in operation around the globe. Every one of those websites has the same goal – stand out, attract traffic and pick up conversions in the process. With millions of sites crowding the online picture, …

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Episode 212: The Ultimate Glossary of SEO Terms Explained

Digital marketing is a huge field, encompassing several fields of study and changing all the time. And like with any technically-heavy field, digital marketing comes with its own lingo that’s used among industry members. Here we’ll start delving into those terms and what they mean to digital marketing professionals. That way, when someone starts spitting …

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Local SEO Tips for Getting on Google Maps

When a user does a search, Google determines if they are looking for something that is either close to them in proximity, or something that is further away. But with the passage of time, more searches are being pushed into a local space, and to be successful in that space, website owners have to understand …

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What is SEO? A Beginners Guide Part II. (Technical SEO)

This is the second part of our SEO for Beginners podcast. Because this section is vital for the success of any website when it comes to Google, I felt it best to put this section together all on its own. In SEO for Beginners Part I.  I touched on some of the external decisions you …

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Episode 206: Fine Tuning for ’22

We finally got to kick off 2022 with our partner Houston Community College’s Center for Entrepreneurship. In tonight’s class I picked several points that will be the key items for ranking well in Google for 2022. Web Hosting There has been a dramatic focus put on Core Vitals. Because I have a long track record …

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Episode 205 -A Beginners Guide to SEO: What is SEO?

When it comes to search engine optimization, people often overlook the value of basic SEO in their website and digital marketing operations. And some honestly may not even understand what to do or how to get started. It is never too late to make basic SEO an integral part of the website. As the owner …

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5 New Year Resolutions for Digital Marketing Success in 2022

New Year’s Day always brings with it resolutions. As business owners, we often have a set of business resolutions for an upcoming year. But do you include your marketing, and specifically your Digital Marketing?  Wherever you are in your digital marketing journey, start it or strengthen it by making sure you have the fundamentals in …

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How to Optimize Content for SEO

I often hear what I do is voodoo or some kind of magic. Simply that is not true. Optimizing for SEO has everything to do with math and common sense more than it will ever be about magic. So we have some basic steps that we need to follow to do optimization for each page. …

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