Vertical Web Podcast

Vertical Web has a long history of helping small business owners through the informational classes that we have hosted throughout the years. We are bringing those classes, topics videos, and podcasts to small business owners who want to DIY, or those who want to audit their present digital marketing or SEO company.
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Local SEO Tips for Getting on Google Maps

When a user does a search, Google determines if they are looking for something that is either close to them in proximity, or something that is further away. But with the passage of time, more searches are being pushed into a local space, and to be successful in that space, website owners have to understand …

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What is SEO? A Beginners Guide Part II. (Technical SEO)

This is the second part of our SEO for Beginners podcast. Because this section is vital for the success of any website when it comes to Google, I felt it best to put this section together all on its own. In SEO for Beginners Part I.  I touched on some of the external decisions you …

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Episode 206: Fine Tuning for ’22

We finally got to kick off 2022 with our partner Houston Community College’s Center for Entrepreneurship. In tonight’s class I picked several points that will be the key items for ranking well in Google for 2022. Web Hosting There has been a dramatic focus put on Core Vitals. Because I have a long track record …

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Episode 205 -A Beginners Guide to SEO: What is SEO?

When it comes to search engine optimization, people often overlook the value of basic SEO in their website and digital marketing operations. And some honestly may not even understand what to do or how to get started. It is never too late to make basic SEO an integral part of the website. As the owner …

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5 New Year Resolutions for Digital Marketing Success in 2022

New Year’s Day always brings with it resolutions. As business owners, we often have a set of business resolutions for an upcoming year. But do you include your marketing, and specifically your Digital Marketing?  Wherever you are in your digital marketing journey, start it or strengthen it by making sure you have the fundamentals in …

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How to Optimize Content for SEO

I often hear what I do is voodoo or some kind of magic. Simply that is not true. Optimizing for SEO has everything to do with math and common sense more than it will ever be about magic. So we have some basic steps that we need to follow to do optimization for each page. …

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Blogging vs Podcasting Episode 124

There is a lot of confusion about how to handle blogs in 2021. From should I be running a blog down to how should I be running it. As a business owner, your website (notice I said website) needs to have a blog. That is not really optional anymore. And the blog needs to be …

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Keyword: Why They Are STILL Important Today!

I hear a lot of different opinions on keywords and how relevant they are. I even had someone tell me that Google says there is not published keyword density and if Google says it we know it’s the truth. While it is true there is no published keyword density, the density of the keyword presence …

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SEO Content Strategy : Dissecting the Process

In last week’s Score class I got a a question about adding content to keywords after you wrote a page. In essence, what is an SEO content strategy.  I answered the question no that I do not do that, but upon further reflection it got me thinking about the process I do use when I …

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Is your Digital Marketing ready for 2021

So Google is FINALLY seeing things my way. Every year since I’ve been doing the Internet Marketing Clinic, I’ve tried to prognosticate where I think we will be or what will happen in the up coming year. I am often pretty well correct.  But this year there is a some vindication for me I think. …

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