National or Local Houston Web Design and Development Company
Finding a solid solution for a national or Houston web design agency can be challenging. Finding a web designer can be confusing because you never really know if you are selecting a resource that can create more than just a pretty design. You want your site to also drive results for your business.
At Vertical Web, we understand the importance of providing measurable results while adhering to Google’s best practices and guidelines. For it to rank well, it has to be built with Google’s specifications in mind and that is where picking the wrong company can cause many issues.
Fortunately, Vertical Web brings a unique skillset to building a website. Although we are a Houston-based web design company, we also have website design customers throughout the United States and Europe.
When it comes to website design Houston, Vertical Web is focused not only on the “pretty” but also on how does that website drive results for your business. We understand that measurable results through SEO and conversion are predicated on a website built to adhere to Google’s best practices and guidelines. This is where most design-only firms fall short. For it to rank well, it has to be built well. Sure there are exceptions, but we understand that most of our clients are small to mid-sized companies that do not have the level of link support that Fortune 500 companies have. Incorporating best practices into the actual design and content as well becomes even more important.
How We Help with Website Design Houston, and Beyond
Vertical Web has been building, refreshing and designing websites since 1997. And one thing we have learned is that it just needs to be done right. We understand that sounds like a given, after all who would do something wrong on purpose? But as websites have evolved though the years, the amount of knowledge needed to build a website properly has grown exponentially. It is not as easy as building a website in a site builder like Wix and going on about your way to having a digital marketing win. Vertical Web is well versed on building a website and more importantly rebuilding an existing website so there is nothing but a huge digital marketing win.
Brand New Website Design
Vertical Web is well versed in how to design a brand new website from the ground up. From the initial concept and idea to a well designed website that is ready to start generating leads. Additionally we are able to create all the content necessary to build out the site to meet Google’s best practices as well as provide content that is engaging and highlights your company’s position as a thought leader.
Website Refresh and Rebuilds
Rebuilding a website is one of the most difficult things a Houston web designer can do, and the thing we commonly see people come to us with. We fix what others break. The reason this is as complicated as it is starts with having a page ranked in Google. When you disturb a website that is ranking well, there are many little details that can cause a website to tank and if those are not accounted for, the website will start to sink. Sometimes it happens slowly and it is hard to tell, other times it's a sharp and sudden drop. Vertical Web has ‘flipped’ many websites. Each site has seen a sizable growth and better conversion.
Anyone who has ever attended our seminars knows that we do not advise using Wix, Weeble, Web, SquareSpace or Shopify. The reason is simple. Those platforms do not give you the ability to have a high ranking website without someone very skilled driving the platform. Usually that costs more to address than a simple conversion into WordPress. We can have websites stood up in WordPress in very short order depending on the size of the site. From there its up to you how fast or how far you want to go on the road to website success.
Our Web Design Services
Innovative and Customized Web Design
Each website we design is customized to the business it will represent. We spend time learning about our new client’s business as well as learning their goals. And, if they had a website previously we learn any shortcomings they felt their site had. As web designers Houston or working with clients in other states, we spend the time to find and then provide innovative ways the website can help grow the business.
Elements of Great Web Design
The first 8 seconds of any web visit is the most important part of the visitors journey. This is why the wow factor has to be accounted for on each page of your website. The pages must be visually pleasing and encourage the user to do business with your company. Great visuals make for a great experience for the visitor and help form a positive opinion of your company, simply by having a solid web design.
Each website needs a solid schema to develop a comprehensive well thought out website. This hierarchical approach to website design is important and is often overlooked or underwhelmingly done. A well outlined site means your clients will find precisely what they are looking for and Google will understand what your website is about. This is fundamentally necessary for success. It is simply not enough to have a 5 page website any longer and compete in the modern digital age.
Mobile Friendly Design
If you can believe it, there are still some websites that are not designed to be mobile friendly or use a responsive web design. Because more than 50% of visitors are not on a mobile device this aspect cannot be ignored. Responsive websites should be included by each Houston web designer. Each web site design Vertical Web completes uses a responsive theme so your site always looks its best on mobile, and we also include accelerated mobile pages which will help you score better in Google.