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Effective Strategies for Holiday Marketing: Web, E-mail and Social Media

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSFall is upon us, which means the holidays are soon to follow. For business owners, this time of the year is filled with opportunity – opportunities to develop your brand and capture a new wave of customers in the process. Of course, the competition is […]

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IMCH: Episode 218 2022 A Year in Review

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSLooking back at 2022 – a year of major Google updates Another year, another slate of algorithm updates from the worldā€™s leading search engine. Google making changes to its ranking algorithm is nothing new – itā€™s always going on, actually – but 2022 saw a

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Episode 216: E-commerce for Businessowners

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSIf youā€™re running an e-commerce website, then youā€™ve got competition. At last count, there were more than 20 million e-commerce sites in operation around the globe. Every one of those websites has the same goal – stand out, attract traffic and pick up conversions in

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Episode 213: How To Read an SEO Report

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSS Each month I sit down to pick topics that are most relevant to the Digital Marketing landscape. Or, I am asked questions from clients that really can be a strong class topic. That is exactly what happened here. I had two different clients ask

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Episode 212: The Ultimate Glossary of SEO Terms Explained

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSS Digital marketing is a huge field, encompassing several fields of study and changing all the time. And like with any technically-heavy field, digital marketing comes with its own lingo thatā€™s used among industry members. Here weā€™ll start delving into those terms and what they

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Common Mistakes That Negatively Impact Website Success

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSCommon Mistakes That Negatively Impact Website Success Errors Errors everywhere and not a person to help.Ā  We see errors everyday. Even sometimes we miss things. But what are critical mistakes that hamper you digital marketing success. Table of Contents The Platform And the Host We

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What is SEO? A Beginners Guide Part II. (Technical SEO)

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSThis is the second part of our SEO for Beginners podcast. Because this section is vital for the success of any website when it comes to Google, I felt it best to put this section together all on its own. In SEO for Beginners Part

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Digital Marketing Strategies for 2022

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSAs many know I have always been a big proponent of creating a comprehensive marketing strategy where the digital part, is just that apart. Ā So in this weekā€™s podcast, we go through and unpack what that should look like and what you should be focusing

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5 New Year Resolutions for Digital Marketing Success in 2022

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSS New Yearā€™s Day always brings with it resolutions. As business owners, we often have a set of business resolutions for an upcoming year. But do you include your marketing, and specifically your Digital Marketing?Ā  Wherever you are in your digital marketing journey, start it

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Look To The Experts To Perform Paid Search Marketing

Is paid search marketing beneficial? Is it going to cost less to do it oneself? Why is hiring an SEO expert ideal? Advertising to an online target audience is not always easy. Even a professional can easily become overwhelmed especially with all the rule changes associated with each and every search engine. Success means understanding

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