Sometimes when I decide on a class topic I never know how its going to go. I know every one has an opinion on how to do social. The Millennials think they are experts on it. And if posting pictures of Dilbert complaining about his job in a cubicle, a lost or abused dog or […]
This past week I tackled a very uncomfortable topic in class. In this day and age of putting personal information and self-agrandizement on social media, it seems that people are still unable to tell people how great they are or why their service or product is the best. Small business owners are a funny breed.
I probably should of paid more attention in my psychology classes in college. In today’s marketing climate, it is more important than ever to understand the psychology of our potential buyers. Regardless of whether we sell a product or a service, user intent is becoming increasingly important. For many years we found a keyword and