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Google Analytics (GA4) How To Guide for Beginners

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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSMaximizing Website ROI with Google Analytics 4: Essential Insights for Business Owners In today’s digital landscape, having a website is the first step but should not be the last step. Understanding how that website performs and contributes to your business goals is what separates successful […]

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Episode 217: SEO Basics

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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSSearch engine optimization (SEO) is one of the primary components of digital marketing and is foundational to a successful website. Proper SEO gives your website the best possible chance at securing favorable search engine listings, and those top listings are valuable. In fact, the top

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Episode 214 – Getting Started with WordPress

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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSS When I teach class, I always advise using WordPress because it gives small business a way to level the playing field. At Vertical Web we do a lot of things, but client advocacy is one of the biggest. We talk about why using a

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SEO Content Strategy : Dissecting the Process

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http://media.blubrry.com/seo411/http://feeds.soundcloud.com/stream/989592859-seo411-houston-ep123-seo-content-strategy-houston.mp3Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSIn last week's Score class I got a a question about adding content to keywords after you wrote a page. In essence, what is an SEO content strategy.  I answered the question no that I do not do that, but upon further reflection it got

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Is your Digital Marketing ready for 2021

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http://media.blubrry.com/seo411/http://feeds.soundcloud.com/stream/975860506-seo411-houston-ep122houston.mp3Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSSo Google is FINALLY seeing things my way. Every year since I’ve been doing the Internet Marketing Clinic, I’ve tried to prognosticate where I think we will be or what will happen in the up coming year. I am often pretty well correct.  But this

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Is your Digital Marketing ready for 2021

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http://media.blubrry.com/seo411/http://feeds.soundcloud.com/stream/975860506-seo411-houston-ep122houston.mp3Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSSo Google is FINALLY seeing things my way. Every year since I've been doing the Internet Marketing Clinic, I've tried to prognosticate where I think we will be or what will happen in the up coming year. I am often pretty well correct.  But this

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December 2020 Classes

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December 2020 COMPLIMENTARY SEO CLASSES!   Presented by Class Information and Archives: Internet Marketing Clinic Houston Full Class List  and Video Archive Classes Remain Zoom Only December 2, 2020 50 WordPress Hacks Topic: Houston NW Digital Marketing Clinic Time:  11:00 AM Central Time (US and Canada) Join Zoom Meeting https://zoom.us/j/98185725390 Meeting ID: 981 8572 5390 One

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Ep 120: Tips and Tricks for Successful Social Media

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http://media.blubrry.com/seo411/http://feeds.soundcloud.com/stream/929283103-seo411-houston-internet-marketing-clinic-episode-120-social-media-tips-and-tricks.mp3Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSIn today’s episode we discuss social media and tips and tricks and how planning can make these efforts more effective.  To that end we talk about: Why businesses need a Facebook page dedicated specifically to the business and what the About Us section can do

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