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PodCast

Using ChatGPT for SEO and Website Content Creation Properly

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | Google Podcasts | RSSFor anyone who has been around the Internet Marketing Clinic for a while, knows we always try to stay ahead of where the road goes. AI tools have turned 2023 on its ear, and it is not even March. In this episode …

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Marketing Tips for the AI World that has quickly arrived.

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | Google Podcasts | RSS Buckle up 2023 is going to be one for the ages. Every year brings a new set of challenges for the digital marketing industry, but 2023 may bring more upheaval than normal. Multiple content-related updates in late 2022 appear to be …

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Softening the Ground for AI? : Google Content Updates

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | Google Podcasts | RSSGoogle has always prioritized content in its rankings, but in the second half of 2022 and into 2023, the search engine giant has gone all-in on content updates. In the past several months, Google has pushed over at least three significant content …

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Episode 217: SEO Basics

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | Google Podcasts | RSSSearch engine optimization (SEO) is one of the primary components of digital marketing and is foundational to a successful website. Proper SEO gives your website the best possible chance at securing favorable search engine listings, and those top listings are valuable. In …

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Episode 213: How To Read an SEO Report

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | Google Podcasts | RSS Each month I sit down to pick topics that are most relevant to the Digital Marketing landscape. Or, I am asked questions from clients that really can be a strong class topic. That is exactly what happened here. I had two …

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How to Build a Website or How to Hire Someone Who Can

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | Google Podcasts | RSS It seems like everyone is a web designer or an SEO expert these days. After all the years in this industry you learn to spot trends.  When the economy is poor, the web designers come out of the woodwork. Everyone suddenly …

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Episode 209: All about Content

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | Google Podcasts | RSSTheir back! Well I think they never went away. What I’m talking about is content silos, or as ahref called them a topic cluster.  On a side note, recently there was a post on twitter about how people rename things and then …

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Episode 204: Local SEO for 2022

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | Google Podcasts | RSS Table of Contents Add a header to begin generating the table of contents One of the biggest mistakes I see small businesses make is underutilizing Local SEO practices. If you want your local business to rank better in Google searches, Local …

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Quick Primer on Core Vitals and Technical SEO

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | Google Podcasts | RSSI was invited to give a talk on SEO for the Houston West Chamber of Commerce and decided to talk this and make a bonus podcast out of it. This is a quick sprint though core vitals and how to use and …

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Digital Marketing Strategies for 2022

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | Google Podcasts | RSSAs many know I have always been a big proponent of creating a comprehensive marketing strategy where the digital part, is just that apart.  So in this week’s podcast, we go through and unpack what that should look like and what you …

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