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Vertical Web Podcast

Vertical Web has a long history of helping small business owners through the informational classes that we have hosted throughout the years. We are bringing those classes, topics videos, and podcasts to small business owners who want to DIY, or those who want to audit their present digital marketing or SEO company.
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Episode 212: The Ultimate Glossary of SEO Terms Explained

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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSS Digital marketing is a huge field, encompassing several fields of study and changing all the time. And like with any technically-heavy field, digital marketing comes with its own lingo that’s used among industry members. Here we’ll start delving into those terms and what they

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Local SEO Tips for Getting on Google Maps

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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSWhen a user does a search, Google determines if they are looking for something that is either close to them in proximity, or something that is further away. But with the passage of time, more searches are being pushed into a local space, and to

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What is SEO? A Beginners Guide Part II. (Technical SEO)

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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSThis is the second part of our SEO for Beginners podcast. Because this section is vital for the success of any website when it comes to Google, I felt it best to put this section together all on its own. In SEO for Beginners Part

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Episode 206: Fine Tuning for ’22

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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSWe finally got to kick off 2022 with our partner Houston Community College’s Center for Entrepreneurship. In tonight’s class I picked several points that will be the key items for ranking well in Google for 2022. Web Hosting There has been a dramatic focus put

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Episode 205 -A Beginners Guide to SEO: What is SEO?

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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSWhen it comes to search engine optimization, people often overlook the value of basic SEO in their website and digital marketing operations. And some honestly may not even understand what to do or how to get started. It is never too late to make basic

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5 New Year Resolutions for Digital Marketing Success in 2022

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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSS New Year’s Day always brings with it resolutions. As business owners, we often have a set of business resolutions for an upcoming year. But do you include your marketing, and specifically your Digital Marketing?  Wherever you are in your digital marketing journey, start it

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Blogging vs Podcasting Episode 124

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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSThere is a lot of confusion about how to handle blogs in 2021. From should I be running a blog down to how should I be running it. As a business owner, your website (notice I said website) needs to have a blog. That is

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Keyword: Why They Are STILL Important Today!

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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSI hear a lot of different opinions on keywords and how relevant they are. I even had someone tell me that Google says there is not published keyword density and if Google says it we know it’s the truth. While it is true there is

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SEO Content Strategy : Dissecting the Process

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http://media.blubrry.com/seo411/http://feeds.soundcloud.com/stream/989592859-seo411-houston-ep123-seo-content-strategy-houston.mp3Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSIn last week’s Score class I got a a question about adding content to keywords after you wrote a page. In essence, what is an SEO content strategy.  I answered the question no that I do not do that, but upon further reflection it got

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