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Vertical Web Podcast

Vertical Web has a long history of helping small business owners through the informational classes that we have hosted throughout the years. We are bringing those classes, topics videos, and podcasts to small business owners who want to DIY, or those who want to audit their present digital marketing or SEO company.
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How to Optimize Content for SEO

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSI often hear what I do is voodoo or some kind of magic. That is simply not true. Optimizing for SEO has everything to do with math and common sense more than it will ever be about magic. So we have some basic steps that […]

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Blogging vs Podcasting Episode 124

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSThere is a lot of confusion about how to handle blogs in 2021. From should I be running a blog down to how should I be running it. As a business owner, your website (notice I said website) needs to have a blog. That is

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Keyword: Why They Are STILL Important Today!

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSI hear a lot of different opinions on keywords and how relevant they are. I even had someone tell me that Google says there is not published keyword density and if Google says it we know it’s the truth. While it is true there is

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SEO Content Strategy : Dissecting the Process

http://media.blubrry.com/seo411/http://feeds.soundcloud.com/stream/989592859-seo411-houston-ep123-seo-content-strategy-houston.mp3Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSIn last week’s Score class I got a a question about adding content to keywords after you wrote a page. In essence, what is an SEO content strategy.  I answered the question no that I do not do that, but upon further reflection it got

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Is your Digital Marketing ready for 2021

http://media.blubrry.com/seo411/http://feeds.soundcloud.com/stream/975860506-seo411-houston-ep122houston.mp3Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSSo Google is FINALLY seeing things my way. Every year since I’ve been doing the Internet Marketing Clinic, I’ve tried to prognosticate where I think we will be or what will happen in the up coming year. I am often pretty well correct.  But this

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Ep 120: Tips and Tricks for Successful Social Media

http://media.blubrry.com/seo411/http://feeds.soundcloud.com/stream/929283103-seo411-houston-internet-marketing-clinic-episode-120-social-media-tips-and-tricks.mp3Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSIn today’s episode we discuss social media and tips and tricks and how planning can make these efforts more effective.  To that end we talk about: Why businesses need a Facebook page dedicated specifically to the business and what the About Us section can do

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IMC Ep 121 Hints and tips for Holiday Success

http://media.blubrry.com/seo411/http://feeds.soundcloud.com/stream/929284873-seo411-houston-is-your-website-ready-for-the-holidays.mp3Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSNo matter what type of business you have, for the holidays see a better buying time. Many small business owners though don’t always handle this all right. It’s passe’ but making sure your website is mobile-friendly is often and can work well with a mobile

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22 Tips for SEO Success

seo411 · Episode 119. 22 SEO TipsPodcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSIn today’s Internet, Marketing Clinic decided it was a good time to go back to basics and talk about some basic tips that are often overlooked, forgotten, or just poorly executed especially when SEO is a goal for your

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Internet Marketing Clinic 118: WordPress Plugins | RankMath vs Yoast

http://media.blubrry.com/seo411/feeds.soundcloud.com/stream/894769762-seo411-houston-imch-ep-118-wordpress-plugins.mp3Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSOkay I’ll admit it, I am a big fan of WordPress. The whys of course is multi-faceted. Although we talk a lot about the ilks of web site builders, the other side of WordPress is how flexible it is and however even Google is now

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Episode 117: All About Keywords

http://media.blubrry.com/seo411/feeds.soundcloud.com/stream/887449270-seo411-houston-internet-marketing-clinic-ep-117-all-about-keywords.mp3Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSI’ve been doing SEO along time and keywords have been around since the first boolean searches. The premise is simple. You add a word to a page and the Boolean search comes along finds those words and returns the answer. Though the years, keywords were

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