SEO Plans & Pricing

Comprehensive SEO Packages for Business

Having an impactful SEO service and digital marketing strategy is paramount for any business to be successful. We understand that understanding SEO pricing structures can be nebulous. Since 1998 Vertical Web has been working with companies to provide internet marketing and SEO Services, before SEO was even a thing.  

Often the language of and SEO company is that of traffic and rankings and not coversions and leads. Vertical Web believe that a sucessful SEO campaign must set and meet not only traffic goals but also conversion goals. We include those services at a price point affordable to most business owners. This gives our clients a tangible measurment of success and a comfort level with the ROI of our efforts .

Vertical Web believes that each business is unique and that is why we customized SEO packages. We offer a Local SEO plan, the same work behind our local SEO Houston service, as well as the more traditional National SEO campaigns. But we also understand that more often than not, the campaign needs to be blended. We incorporate a strong content strategy, Social Media, email marketing, traditional public relations initatives and Google Business Profile to produce top results and maximize leads for our clients.  Our services come custom tailored to your individual business needs and factor in the competitiveness of your industry.

Our SEO Packages

Local SEO

In recent years, local SEO has become a focal point for local service businesses, mostly defined by geographic location.

For that reason, this type of SEO and the services needed revolve around the Map Pack and getting your business in that map pack is imperative whereas the top three receive nearly 90% of all search traffic. 

In addition in a majority of cases these searches are more transational in nature, meaning the search is a potential customer and searching to find a specific business. 

Vertical Web is experts at Local SEO and getting our clients businesses on the map!

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Who This Is For

  • Operates in a 5 mile radius
  • Entraperuers and Soloperuers 
  • Startups
  • Low Competition Small Business
  • Botiques
  •  Yoga Studios
  • Service Shops – Automotive, Hair Salon
  • Restaurants/Hospitality (per location)

What’s Included

  • Google My Business w/posts
  • Local Signals and Link Development
  • Content Stratgy (1-2 pages)
    • Optimized Blog Posts
    • Optimized Evergreen Articles
  • Website Optimization to Support Local Objectives
  • No Long Term Contracts
  •  
  • Service Shops – Automotive, Hair Salon
  • Restaurants/Hospitality

Pricing

Inital Setup/Optimization Fee: 

$595

Monthly Fee : 

$595

Web Design Fee $1000 (if needed)

Conversion to WordPress/up to 7 pages

Who This Is For

  • Operates in a 10 mile radius
  • Small Professional Practice
  • Primary Care Doctors
  •  General Dentists
  • Real Estate Agents
  • Accountants

What’s Included

  • Google My Business w/posts
  • Local Signals and Link Development
  • Content Stratgy (1- 2 pages)
    • Optimized Blog Posts
    • Optimized Evergreen Articles
  • Website Optimization to Support Local Objectives
  • Social Media Posts
  • Reviews Management & Procurement
  • Monthly Meeting No Long Term Contracts

Pricing


Inital Setup Fee:

 $595

 

Monthly Fee : 

$1250

Web Design Fee 

$1500 (if needed)

Conversion to WordPress/up to 10 pages

Who This Is For

  • Local and State or National Footprint 
  • Small Firms
  • Higher Volumn/Visablity Legal Firms
  • Specialty Medical Practics
  • Cosmetic Dental Practices
  • IT Firms 
  • Oil and Gas Or Pipeline Firms
  • Manufacturers
  • Competitive Industries
  • Annual Sales generally over $1.5M a year

What’s Included

  • Content Stratgy (4-5 pages)
    • Optimized Blog Posts (approx 3)
    • Optimized Evergreen Articles (approx 2) 
    • Optimized for Conversion
  • Link Cultivation
  • Technical SEO and structure 
  • Web Design Updates and Development as needed
  • Google My Business w/posts
  • Local Signals and Link Development
  • Customized and Optimzed Graphics 
  • Website Architeture Optimization
  • Social Media Posts
  • Reviews Management & Procurement
  • Monthly Reporting
  • Monthly Meeting
  •  No Long Term Contracts

Pricing

 

Inital Setup & Optimization Fee: 

$995

 

Monthly Fee : 

$2500

Web Design Fee 

Starting at $1500 (if needed)

Conversion to WordPress

Free Website SEO Audit

Traditional SEO

Who This Is For

  • Small to Mid-Sized Companies
  • Possible E-commerce website with under 500 products
  • Manufacturing Companies
  • Higher Volumn Legal Firms
  • Specialty Medical Practics
  • Cosmetic Dental Practices
  • IT Firms and other Midsized Business
  • Competitive Industries
  • Annual Sales generally over $2M a year

What’s Included

  • Content Stratgy (5+ pages)
    • Optimized Blog Posts (approx 3)
    • Optimized Evergreen Articles (approx 2) 
    • Optimized for Conversion
  • Link Cultivation
  • Technical SEO and structure 
  • Web Design Updates and Development as needed
  • Google My Business w/posts
  • Local Signals and Link Development
  • Customized and Optimzed Graphics 
  • Website Architeture Optimization
  • Traditional Marketing/Public Relations
  • Social Media Posts
  • Reviews Management & Procurement
  • Monthly Reporting
  • Monthly Meeting
  • No Long Term Contracts

 

Inital Setup & Optimization Fee: 

$1499

 

Monthly Fee Starting at : 

$3500

Web Design Fee 

Starting at $3500 (if needed)

Conversion to WordPress

SEO Starter Plans

Perfect for Small hyper-local Business:

  • Plumbers
  • Roofers
  • Electricians
  • Florists

Local SEO Plan Includes:

  • 1-2 pages per Quarter of localized content
  • Google My Business Posts
  • Local Citations and References
  • Technical SEO
  • Monthly Reporting

Perfect for Small Business:

  • Small Upstarts 
  • Annual revenue under $500K
  • Home Based Businesses
  • 1 or 2 employees 

Local SEO Plan Includes:

  • 1-2 pages per Quarter of localized content
  • Google My Business Posts
  • Local Citations Links
  • Technical SEO
  • Monthly Reporting

*Website Management avaialble on Request 

What Is Included in Our Monthly SEO Services?

Monthly SEO services are the work that keeps your website and Google Business Profile earning leads after the first round of fixes is done. Every plan on this page is built around the same monthly routine, delivered in-house by our Houston team. The mix changes by plan, but the order of the work does not.

  1. Google Business Profile updates. Fresh posts and profile optimization each month so you stay visible in the map pack for near-me searches.
  2. Local signals and citations. Consistent listings and local link development that tell Google where you are and who you serve.
  3. New optimized content. Blog posts and evergreen articles written for the searches your customers actually type, with the page count set by your plan.
  4. Technical SEO and site structure. Fixes to speed, crawling, indexing and website architecture so search engines and AI engines can read every page.
  5. Conversion optimization. Clear calls to action and forms so the extra traffic turns into calls and leads, not just visits.
  6. Reviews management. On the larger plans, a steady process for requesting and responding to Google reviews.
  7. Monthly reporting. A report on traffic, rankings and conversion goals, plus a monthly meeting on the larger plans, so you always know what your money did.

If you are not sure which plan fits, start with a free website SEO audit. It shows where your site stands today and which monthly work would move it first.

How Do Monthly SEO Services Improve Your Rankings?

Rankings move when Google sees a site that answers the search better than the pages above it, loads cleanly and is trusted by other sites. Monthly SEO works on all three at once, and each month builds on the last. Here is how that work breaks down.

Keyword research and strategy

Every plan starts with keyword research. We look at the searches your customers actually type, how many people search them, what intent sits behind them and which competitors already rank. That research sets the strategy: which pages to improve first, which new pages to write and which keywords are worth the effort for your budget.

On-page SEO

On-page SEO covers the parts of each page that search engines read first: title tags, meta descriptions, headings, internal links and the copy itself. Small on-page improvements to pages that already sit on page 2 are often the fastest wins in the first months, because Google already knows those pages exist.

Content creation

Content creation is where most of the monthly hours go. New service pages, optimized blog posts and evergreen articles give Google more reasons to show your site and give visitors more reasons to call. The number of pages each month is set by your plan, from 1 to 2 pages on the smaller local plans to 5 or more on Traditional SEO.

Link building and off-page SEO

Off-page SEO builds the authority that content alone cannot. That means local citations, earned backlinks from relevant sites and a steady flow of Google reviews. Quality links from real businesses and publications carry weight. Low quality links bought in bulk can hurt your position.

Technical SEO audits

Technical issues quietly hold good content back. Each month we check crawling, indexing, site speed, Core Web Vitals, broken links and site architecture, then fix what we find. If the site needs deeper development work, our in-house web team handles it without handing you off to another vendor.

Performance tracking and reports

You get a report every month covering rankings, organic traffic, visitors, conversions and leads. Tracking conversions matters more than rankings alone: a page that ranks but never produces a call is not doing its job.

How to Choose the Right Monthly SEO Plan for Your Budget

The right plan is the one that matches how competitive your market is, not the lowest price on the page. Three questions settle most decisions.

How far do your customers travel? A business serving a 5 to 10 mile radius usually needs local SEO focused on the map pack. A firm selling statewide or nationally needs Traditional SEO with more content and link building.

How crowded is your industry? A florist and a personal injury law firm can both be local, but the law firm competes against far larger budgets and needs a bigger monthly scope to move.

How much content does the site need? A site with 7 thin pages needs more content creation in the first year than a site that already covers every service.

Whoever you hire, whether an SEO agency, a freelancer or an in-house team, ask the same things before you sign: what the deliverables are each month, who actually does the work, how results are reported and whether you can leave without a long-term contract. A good provider answers those plainly. Vertical Web has been doing this work since 1998, is a Certified Google Partner and keeps a 4.9 Google rating across more than 38 reviews, and every service on this page is done in-house.

Frequently Asked Questions About Monthly SEO Services

Monthly SEO services are an ongoing plan where the same team works on your website and Google Business Profile every month instead of as a one-time project. Search results change constantly, competitors publish new pages, and Google keeps adjusting how it ranks sites, so the work that earns rankings has to continue to hold them. At Vertical Web every part of that work is done in-house.

Our Local SEO plans are $595, $1,250 or $2,500 a month, with a one-time setup and optimization fee of $595 to $995. Traditional SEO for competitive and mid-sized companies starts at $3,500 a month with a $1,499 setup fee. The right plan depends on how far your customers travel, how competitive your industry is and how much new content your site needs.

No. Every plan on this page is offered with no long-term contract. We earn the next month by showing progress in your monthly report and, on the larger plans, in a monthly meeting with you.

Local SEO is for businesses that serve customers within a set radius. It centers on the map pack, your Google Business Profile, citations and local signals, which is the focus of our local SEO services in Houston. Traditional SEO is for companies that compete statewide or nationally. It adds more content each month, link cultivation, technical SEO and website architecture work, as described on our Houston SEO services overview.

SEO builds over months, not days. Technical fixes and Google Business Profile work in the first months can improve map pack visibility sooner, while new content and links compound over time. Because every campaign sets traffic and conversion goals at the start, your monthly report shows whether the work is moving you toward them.

Yes. The same content, structure and technical work that helps you rank in Google also helps AI engines understand and cite your pages. If showing up in ChatGPT, Gemini or Google AI Overviews is a priority, our AI SEO services go further on that goal.

Some sites need a rebuild before monthly SEO can pay off. Each plan lists an optional web design fee for converting your site to WordPress, and our Houston web design team handles that work in-house so the new site launches ready for search.

Every month. Your report covers rankings, organic traffic, conversions and leads against the goals set at the start. The larger plans also include a monthly meeting to walk through it.

For most businesses that depend on local or online leads, yes, as long as the plan matches the market. SEO costs the same whether one visitor or one thousand arrive, so the return grows as rankings improve. It is not the right fit if you need leads next week; paid search is faster for that, and SEO pays off over the following months.

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