Why are SEO Services important for your business?
SEO or Search Engine Optimization is the process that helps a website dominate search engine positions. As a website gains qualified traffic this translates into higher visibility, leads, and eventually sales. Our SEO services work to help the business owner achieve that prominent position on the first page. This organic listing is often more qualified to do business with your company than its paid counterpart and is not dependent on ad budgets. Vertical Web builds solid SEO plans which help our clients succeed.
National and Local SEO Services Leader
The search engine optimization (SEO) landscape is dynamic. From our very first customer in 1997, which is still with us, we have helped our clients dominate their competition and reach their goals. As the landscape continues to evolve, Vertical Web provides solid, proven SEO services that help our clients adapt and grow, regardless of those changes. In recent years there has been a shift, which bifurcated SEO into National SEO (classic SEO) and Local SEO, which is Google My Business and the Google Maps.
Just as it’s name implies is for companies that work within a service area or have a business that requires you to come directly to your place of business.
Local SEO is perfect for Accountants, Doctors and Lawyers, as well as Electricians, HVAC, Plumbers and Auto Mechanics. Of course maybe one of the biggest benefactors of local search is the hospitality industry. These businesses historically rely on local foot traffic.
However, Houston, with its 667 square miles, presents a unique set of challenges for local businesses living in the Local Search ecosystem. Vertical Web understands the issues and offers our clients a full line of Local SEO services that are designed to help clients not only rise to their challenges, but to succeed. We take the time to hear your goals and then tailor our local SEO services to achieve those goals.
National SEO Services
The term national SEO has been gaining in popolarity in recent years. However, it is a simple renaming of the classic SEO so that a delineation can be drawn between the actual organic listings and the Google Map/Google My Business execution of optimization tactics.
National SEO tactics are utilized for businesses that have a longer reach than just a local radius, as well as e-commerce websites. Additionally, in a city as big as Houston and a state as big as Texas, often national SEO is needed depending on the search keyword.
An SEO company with experience knows when a national SEO campaign is applicable, as well as knowing how to blend Local and National so that your business has the broadest reach to connect with customers, as well as reaching the ones in your own backyard.
What Should Houston SEO Services Include?
We understand there is a lot of noise about what SEO services should include. At Vertical Web we believe a successful SEO campaign must have these fundamental tenets, exceptional content, outstanding technical execution, social engagement, and a deep understanding of analytical data to drive results/ROI.