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Softening the Ground for AI? : Google Content Updates

Leave a Comment / Blog, Content, PodCast / By Beth Guide

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Google has always prioritized content in its rankings, but in the second half of 2022 and into 2023, the search engine giant has gone all-in on content updates. In the past several months, Google has pushed over at least three significant content updates, and its latest includes major work to its search engine content guidelines. …

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Attack of the Algorithm: What to do When a Google Update Affects Your Website

Leave a Comment / Blog, Content / By Beth Guide

Google’s rankings are in a constant state of flux. What ranked well last year isn’t guaranteed to work well the following year, and many businesses have been wiped out due to this. The pace of SERP upheaval is increasing, too, because Google is stepping up the pace of its algorithm updates. A decade ago, the …

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Episode 209: All about Content

Leave a Comment / Blog, Content, PodCast / By Beth Guide

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Their back! Well I think they never went away. What I’m talking about is content silos, or as ahref called them a topic cluster. On a side note, recently there was a post on twitter about how people rename things and then go Eureka, I found something new. This Eureka, whether called content hub, topic …

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Basic SEO: Why Doesn’t My Site Rank Anymore

Leave a Comment / Content, SEO, Social Media, Web Design / By Beth Guide

I always say my customers make the absolute best blog ideas and the best training experiences for the minions. Case in point, one of our very old customers called me today to tell me that their site isn’t ranking any longer and wanted to know why. Now they on and off had employed us to …

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A Good Piece of Content Is Like A Skirt

Leave a Comment / Content / By Beth Guide

Seems the world is obsessed with size. Every where I go people ask me how long should it be. A good piece of content should be as long as you need it to be. I often used the John Mayer line, say what you need to say. But yesterday I heard a far better explanation. …

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5 Tips for Solving Writers Block

Leave a Comment / Content, SEO, Social Media / By Beth Guide

In class on Wednesday night, I started asking my students how they handled social media. Its always interesting to me to hear what people perceive they should be doing. Those of you that know me personally know when I teach about SEO in Houston, I often talk about not putting up hanging cats, old lady …

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Softening the Ground for AI? : Google Content Updates

Attack of the Algorithm: What to do When a Google Update Affects Your Website

Episode 209: All about Content

A Good Piece of Content Is Like A Skirt

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