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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSAs a small business owner, we all understand the plight of too much to do, not enough hours in a day and how we can cover more ground in less time. So enter AI. As alluring as it is and as helpful as it can […]
Leveraging AI for Digital Marketing: Small Business Owners Edition Read More »
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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSWordPress is one of the internet’s most powerful engines, as something like 40 percent of all sites run on WP. Millions of those sites are professional or e-commerce in nature, and from the get-go, they must be configured properly to succeed. That means integrating the
The Right Tools for the Job: How to Get WordPress Set Up for Business Websites Read More »
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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSHow to Write a Better Blog Blogging, it’s not why most people get into business, but written communication remains an important part of customer acquisition. And online, that means writing high quality blogs, articles and landing page content to help send the signals to Google
When you think web design, do you think images, colors, layout – that sort of thing? It’s easy to get caught up believing that web design is only about your site’s form. It’s not. A site’s design also has a major impact on its function, navigation, performance, marketing potential and overall effectiveness as a lead-generating
Nine Things to Look for in a Houston Web Design Agency Read More »
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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSGoogle has always prioritized content in its rankings, but in the second half of 2022 and into 2023, the search engine giant has gone all-in on content updates. In the past several months, Google has pushed over at least three significant content updates, and its
Google’s rankings are in a constant state of flux. What ranked well last year isn’t guaranteed to work well the following year, and many businesses have been wiped out due to this. The pace of SERP upheaval is increasing, too, because Google is stepping up the pace of its algorithm updates. A decade ago, the
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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSTheir back! Well I think they never went away. What I’m talking about is content silos, or as ahref called them a topic cluster. On a side note, recently there was a post on twitter about how people rename things and then go Eureka, I
I always say my customers make the absolute best blog ideas and the best training experiences for the minions. Case in point, one of our very old customers called me today to tell me that their site isn’t ranking any longer and wanted to know why. Now they on and off had employed us to
Seems the world is obsessed with size. Every where I go people ask me how long should it be. A good piece of content should be as long as you need it to be. I often used the John Mayer line, say what you need to say. But yesterday I heard a far better explanation.
In class on Wednesday night, I started asking my students how they handled social media. Its always interesting to me to hear what people perceive they should be doing. Those of you that know me personally know when I teach about SEO in Houston, I often talk about not putting up hanging cats, old lady
