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Google Hacks for 2025

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSS[powerplay] For years, SEO professionals and website owners have been playing a guessing game with Google’s algorithm. We’ve analyzed rankings, tested theories, and tried to reverse-engineer what the search giant actually wants from our websites. But what if I told you that Google has actually […]

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Leveraging AI for Digital Marketing: Small Business Owners Edition

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSAs a small business owner, we all understand the plight of too much to do, not enough hours in a day and how we can cover more ground in less time. So enter AI. As alluring as it is and as helpful as it can

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Digital Marketing: Leveraging AI for Web Development and SEO

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSS As digital marketing continues to evolve, artificial intelligence has emerged as a powerful tool for website development and SEO optimization. In today’s video, we talk about how AI can streamline website creation, support SEO strategies, and save time on content generation. WordPress: The Foundation

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Google Analytics (GA4) How To Guide for Beginners

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSMaximizing Website ROI with Google Analytics 4: Essential Insights for Business Owners In today’s digital landscape, having a website is the first step but should not be the last step. Understanding how that website performs and contributes to your business goals is what separates successful

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IMCH: Looking ahead to SEO in 2025

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSS Navigating the Future of SEO: Key Trends and Strategies for 2025 The digital marketing landscape is perpetually evolving, with SEO at the forefront of this transformation. As we approach 2025, it becomes imperative for marketers and business owners to understand and adapt to the

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IMCH: SEO BootCamp: Getting Back to Basics – A Comprehensive Guide

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSS Whether you’re a small business owner, entrepreneur, or digital marketer, understanding the fundamentals of SEO can help you gain visibility, attract leads, and grow your business. What is SEO and Why is it Important? SEO, or Search Engine Optimization, is the practice of improving

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IMCH: All About Keywords – A Comprehensive Guide to SEO Success

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSKeywords have been at the core of search engine optimization (SEO) since the early days of the Internet. Despite evolving algorithms, they remain crucial for ranking on Google. This guide explores the history, best practices, and strategies for using keywords effectively in 2024. The Evolution

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Google Leaks and What They Mean for SEO and Small Business from an SEO Expert

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSUnexpectedly, the SEO community was gifted a leak. Just as everyone was wringing their hands and lamenting SEO is dead (it’s not), here came a blueprint for SEOs. I have just begun soaking in all the information contained in this document. By way of background,

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SEO Hacks: Easy Ways to Win at SEO

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSS SEO Hacks: Ways to win at SEO  SEO (Search Engine Optimization) is a crucial aspect of digital marketing, and understanding how to navigate it can significantly impact the online visibility of your business. In this class we will explore the basics of SEO so

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Effective Strategies for Holiday Marketing: Web, E-mail and Social Media

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSFall is upon us, which means the holidays are soon to follow. For business owners, this time of the year is filled with opportunity – opportunities to develop your brand and capture a new wave of customers in the process. Of course, the competition is

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