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For anyone who has been around the Internet Marketing Clinic for a while, knows we always try to stay ahead of where the road goes. AI tools have turned 2023 on its ear, and it is not even March. In this episode of the IMCH, we are taking an in-depth look at how to balance …
Using ChatGPT for SEO and Website Content Creation Properly Read More »
Understanding and Recovering from Google Algorithm Updates If you’re a business owner with a website, it’s important to understand how Google’s algorithms work and what you can do if your site is hit with an update or penalty. In this blog post, we’ll cover everything you need to know about Google’s algorithm changes and how …
Ultimate Guide to Recovering from Google Algorithm Updates and Penalties Read More »
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Buckle up 2023 is going to be one for the ages. Every year brings a new set of challenges for the digital marketing industry, but 2023 may bring more upheaval than normal. Multiple content-related updates in late 2022 appear to be targeted at identifying and deranking pages with low quality (potentially AI) content. Google has …
Marketing Tips for the AI World that has quickly arrived. Read More »
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Google has always prioritized content in its rankings, but in the second half of 2022 and into 2023, the search engine giant has gone all-in on content updates. In the past several months, Google has pushed over at least three significant content updates, and its latest includes major work to its search engine content guidelines. …
Softening the Ground for AI? : Google Content Updates Read More »
A content management system (CMS) is a piece of software that allows for the easy storage, organization, customization and delivery of online content. CMS software is a breakthrough for web development, design and publishing, because no coding knowledge is needed to use it. While coding knowledge can help unlock additional features, most CMS software is …
Google’s rankings are in a constant state of flux. What ranked well last year isn’t guaranteed to work well the following year, and many businesses have been wiped out due to this. The pace of SERP upheaval is increasing, too, because Google is stepping up the pace of its algorithm updates. A decade ago, the …
Attack of the Algorithm: What to do When a Google Update Affects Your Website Read More »
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Looking back at 2022 – a year of major Google updates Another year, another slate of algorithm updates from the world’s leading search engine. Google making changes to its ranking algorithm is nothing new – it’s always going on, actually – but 2022 saw a couple of impactful changes that website owners should be aware …
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Search engine optimization (SEO) is one of the primary components of digital marketing and is foundational to a successful website. Proper SEO gives your website the best possible chance at securing favorable search engine listings, and those top listings are valuable. In fact, the top 3 organic listings in Google gets an estimated 80 percent …
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If you’re running an e-commerce website, then you’ve got competition. At last count, there were more than 20 million e-commerce sites in operation around the globe. Every one of those websites has the same goal – stand out, attract traffic and pick up conversions in the process. With millions of sites crowding the online picture, …
Houston – VerticalWeb.com CEO Beth Guide has been named by the Federation of Houston Professional Women as one of Houston’s Women of Excellence for 2022. The Federation of Houston Professional Women has this annual peer-selected award, which acknowledges women who have made exceptional contributions through leadership and mentorship as woman-led companies to Houston and its …
