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Episode 217: SEO Basics

Search engine optimization (SEO) is one of the primary components of digital marketing and is foundational to a successful website. Proper SEO gives your website the best possible chance at securing favorable search engine listings, and those top listings are valuable. In fact, the top 3 organic listings in Google gets an estimated 80 percent …

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Episode 216: E-commerce for Businessowners

If you’re running an e-commerce website, then you’ve got competition. At last count, there were more than 20 million e-commerce sites in operation around the globe. Every one of those websites has the same goal – stand out, attract traffic and pick up conversions in the process. With millions of sites crowding the online picture, …

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CEO Named as FHPW 2022 Woman of Excellence

Houston – VerticalWeb.com CEO Beth Guide has been named by the Federation of Houston Professional Women as one of Houston’s Women of Excellence for 2022. The Federation of Houston Professional Women has this annual peer-selected award, which acknowledges women who have made exceptional contributions through leadership and mentorship as woman-led companies to Houston and its …

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Episode 213: How To Read an SEO Report

Each month I sit down to pick topics that are most relevant to the Digital Marketing landscape. Or, I am asked questions from clients that really can be a strong class topic. That is exactly what happened here. I had two different clients ask us to help them understand an SEO report. So out of …

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Episode 212: The Ultimate Glossary of SEO Terms Explained

Digital marketing is a huge field, encompassing several fields of study and changing all the time. And like with any technically-heavy field, digital marketing comes with its own lingo that’s used among industry members. Here we’ll start delving into those terms and what they mean to digital marketing professionals. That way, when someone starts spitting …

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How to Build a Website or How to Hire Someone Who Can

It seems like everyone is a web designer or an SEO expert these days. After all the years in this industry you learn to spot trends.  When the economy is poor, the web designers come out of the woodwork. Everyone suddenly knows how to build a site and knows SEO.  I am here to say …

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Common Mistakes That Negatively Impact Website Success

Common Mistakes That Negatively Impact Website Success Errors Errors everywhere and not a person to help.  We see errors everyday. Even sometimes we miss things. But what are critical mistakes that hamper you digital marketing success. Table of Contents The Platform And the Host We will start our list of mistakes at the most fundamental …

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May 2022 Internet Marketing Clinic Schedule

Internet Marketing Clinic May 2022 – Topics and Schedule May 4, 2022 – 11 am – 1 pm Sponsored by:      SEO Terms Explained  Time:  11:00 AM Central Time (US and Canada) Join Zoom Meeting https://zoom.us/j/98185725390 Meeting ID: 981 8572 5390 One tap mobile +13462487799,,98185725390# US (Houston) +16699009128,,98185725390# US (San Jose) Dial by your location …

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April 27 2022 Internet Marketing Clinic Schedule

Internet Marketing Clinic April 27 2022 – Topics and Schedule April 27, 2022 – 11 am – 1 pm Sponsored by: How to Audit Your Website Join Zoom Meeting https://zoom.us/j/93139418035 Meeting ID: 931 3941 8035 One tap mobile +13462487799,,93139418035# US (Houston) +16699009128,,93139418035# US (San Jose) Dial by your location +1 346 248 7799 US (Houston) …

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Episode 209: All about Content

Their back! Well I think they never went away. What I’m talking about is content silos, or as ahref called them a topic cluster.  On a side note, recently there was a post on twitter about how people rename things and then go Eureka, I found something new. This Eureka, whether called content hub, topic …

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