I keep running into businesses that do not have or need a social media/digital asset policy for their company and their office. I have been tasked by a new client to review the policies sent forth from the c-level and write a “social media policies for business” and then come in and present it to
Social Media Recommendations for Business and Non-Profits Read More »
Yesterday, I got up, got my coffee and sat down to cruise Facebook and Twitter, for anything Google may have changed while I was sleeping. Immediately a video was put up by Eric Enge, who I’ve seen speak many times and has written books on SEO. Great guy and super knowledgeable, so it caught my
We often get this questions from clients who are considering adding a new product or service to their company that doesn’t fit inside what they presently do. So today I want to take a look at navigating how to decide what to do. There are a lot of factors to consider when launching a new
To Have Two Sites or Not to Have Two Sites? That is the Question. Read More »
It seems that maybe LinkedIn has finally arrived. I know. I know that’s not the case, but I have had four people ask me how to optimize their profile just this week alone. Even at a business resource committee meeting we devoted a good 10 minutes discussing Bikini-clad LinkedIn profile pictures. So, I guess it’s
Building a Bikini-less Profile: How to Do LinkedIn Right Read More »
It’s been a busy start of a new year, with a lot of weirdness. I have met a few people that wanted to tell me SEO is dead. What they really mean is SEO is way too much work for them and requires way too many components to do it right. Of course, several of these
Happy day after the 4th of July. I am a little late in my day with the post because everyone who was off decided to write in with questions and it’s been a get caught up from all the people that also celebrated kinda day. I received a question on Saturday as I was on my way
I have been teaching Houston SEO for over a decade and I always said I would not do one particular thing. Well today I relented and I officially think this might be okay. So what did I do? I streamed my class live via Periscope. I did it for a few reasons. But first let me
I always say my customers make the absolute best blog ideas and the best training experiences for the minions. Case in point, one of our very old customers called me today to tell me that their site isn’t ranking any longer and wanted to know why. Now they on and off had employed us to
I still see so many businesses that don’t understand what they are suppose to do with social media and why it doesn’t work for them. I think some of it is that some of the social media managers don’t understand that there is a value to the website or how this should integrate. As I
Yeah yeah I’m from Jersey and you all know it! And no one says Joisey, so we need to debunk that while I’m thinking of it. But seriously, do you know who your talking to on social media. I don’t mean like do you know the person, but more do you know the audience your
You Tawlking To Me? Knowing Your Social Media Audiences Read More »
