A friend asked for 7 tips a small business can follow that are basic for social media. It’s been rattling around in my brain for most of this Sunday because these are going to have to be pretty basic tips, I think. But if you knew nothing about social media, what would you say or […]
Seven Tips for Social Media Beginners and Confused Read More »
We often get this questions from clients who are considering adding a new product or service to their company that doesn’t fit inside what they presently do. So today I want to take a look at navigating how to decide what to do. There are a lot of factors to consider when launching a new
To Have Two Sites or Not to Have Two Sites? That is the Question. Read More »
OK ok Hubspot is great! If you know how to use it that is plus it’s a totally different kind of marketing platform, then most people are used to but let’s not dwell on HubSpot I really don’t want to talk just about them but other platforms that promise they will do all the SEO
HubSpot Can Solve All Your SEO Needs! Yeah Right……… Read More »
The concept seems so simple, doesn’t it? Backup your website. In addition to web hosting, we also register domains and have been with Tucows for nearly 16 years. About two years ago they asked us if we would be willing to handle all the people that have bad web hosting companies and domain resellers that
Why Everyone Needs a Backup Plan For Their Website Read More »
I got an interesting email this week while trying to solve the great logo debate that went on within our company. The question was why do we care what the Millenials think all of a sudden? As a digital marketer, I should not need to explain what a Millenial is. Or, more than likely you
Invasion of the Millennials Read More »
I’m going to bury the lead in the story, so hang with me. Everywhere I go, the art of the English language seems to be slipping into the abyss. Autocorrect, Texting among others, all appear to be co-opting an art form. We even received an envelope back from the Chicago Post Office. From what we
What’s Your Style? Understanding and Implementing a Style Guide Read More »
So you know how I’m always telling you that our email box leads to a lot of my greatest inspirations. I had that happen yesterday so I want to share. Its interesting to me how clients perceive what we do for them. Admittedly, we are very much out of the mainstream in that, I don’t
What Clients Need to Know about Digital Marketing Read More »
Everywhere I go I hear this questions. It’s from perspective clients. It’s from speakers at Chamber for Commerce meetings. It’s from ‘internet experts.’ So What is the ROI on social media. My personal opinion is that it is not the right questions and the superficial answer in most cases is $0. Its about the brand
What is the ROI on social media? Read More »
I always say my mailbox is the best inspiration for blog posts and this is a great case in point. Network Solutions sent one of our clients an email saying that they should submit to their websites to Google, Bing Yahoo and a few other places. And if you didn’t know how you could pay
Are Site Submission Services Valid in 2015? Read More »
I probably should of paid more attention in my psychology classes in college. In today’s marketing climate, it is more important than ever to understand the psychology of our potential buyers. Regardless of whether we sell a product or a service, user intent is becoming increasingly important. For many years we found a keyword and
Great Content and User Intent: Where the Rubber Meets The Road Read More »
