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Marketing Tips for the AI World that has quickly arrived.

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | Google Podcasts | RSS Buckle up 2023 is going to be one for the ages. Every year brings a new set of challenges for the digital marketing industry, but 2023 may bring more upheaval than normal. Multiple content-related updates in late 2022 appear to be …

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Nine Things to Look for in a Web Design Agency

Nine Things to Look for in a Web Design Agency

When you think web design, do you think images, colors, layout – that sort of thing? It’s easy to get caught up believing that web design is only about your site’s form. It’s not. A site’s design also has a major impact on its function, navigation, performance, marketing potential and overall effectiveness as a lead-generating …

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Google Content Updates

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | Google Podcasts | RSSGoogle has always prioritized content in its rankings, but in the second half of 2022 and into 2023, the search engine giant has gone all-in on content updates. In the past several months, Google has pushed over at least three significant content …

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IMCH: Episode 218 2022 A Year in Review

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | Google Podcasts | RSSLooking back at 2022 – a year of major Google updates Another year, another slate of algorithm updates from the world’s leading search engine. Google making changes to its ranking algorithm is nothing new – it’s always going on, actually – but …

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Episode 217: SEO Basics

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | Google Podcasts | RSSSearch engine optimization (SEO) is one of the primary components of digital marketing and is foundational to a successful website. Proper SEO gives your website the best possible chance at securing favorable search engine listings, and those top listings are valuable. In …

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Episode 216: E-commerce for Businessowners

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | Google Podcasts | RSSIf you’re running an e-commerce website, then you’ve got competition. At last count, there were more than 20 million e-commerce sites in operation around the globe. Every one of those websites has the same goal – stand out, attract traffic and pick …

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CEO Named as FHPW 2022 Woman of Excellence

Houston – VerticalWeb.com CEO Beth Guide has been named by the Federation of Houston Professional Women as one of Houston’s Women of Excellence for 2022. The Federation of Houston Professional Women has this annual peer-selected award, which acknowledges women who have made exceptional contributions through leadership and mentorship as woman-led companies to Houston and its …

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Episode 213: How To Read an SEO Report

Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | Google Podcasts | RSS Each month I sit down to pick topics that are most relevant to the Digital Marketing landscape. Or, I am asked questions from clients that really can be a strong class topic. That is exactly what happened here. I had two …

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