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This is a great overview of what is needed for success in 2020. In this episode, we talk about building authority through your blog and your behavior. Google is looking for experts and in order to be an expert, you need to blog and build an audience. You need to do things like Facebook lives so that that people can learn to follow you. We also talk about the cannibalization of the first page of Google and what you have to do to compete when they are taking up that much of the real estate. These are the things marketing a website must overcome. This talk was done in conjunction with Lone Star Cyfair
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President at Vertical Web
Beth Guide, owner of Vertical Web, is a leader in SEO Web Design, Web Hosting and Digital Marketing. She is a well known public speaker and technology expert in Houston. She also works with with University of Houston Bauer College of Business, Houston Community College for Entrepreneurship,the Houston West Chamber of Commerce, and the Northwest Houston Chamber as well as being a Fox26 correspondent for technology.
Latest posts by Beth Guide (see all)
- Vertical Web Wins Triple First-Place Honors in “Best of West Houston 2025” Awards - December 4, 2025
- AI That Helps, Not Hurts: How to Use ChatGPT, Claude & Gemini for Real-World SEO, Content & Local Visibility - October 31, 2025
- Happening Today: Social Media and Brand Building in an AI Age. Join us! Register. - October 22, 2025