Google’s rankings are in a constant state of flux. What ranked well last year isn’t guaranteed to work well the following year, and many businesses have been wiped out due to this. The pace of SERP upheaval is increasing, too, because Google is stepping up the pace of its algorithm updates. A decade ago, the
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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSLooking back at 2022 – a year of major Google updates Another year, another slate of algorithm updates from the world’s leading search engine. Google making changes to its ranking algorithm is nothing new – it’s always going on, actually – but 2022 saw a
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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSSearch engine optimization (SEO) is one of the primary components of digital marketing and is foundational to a successful website. Proper SEO gives your website the best possible chance at securing favorable search engine listings, and those top listings are valuable. In fact, the top
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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSIf you’re running an e-commerce website, then you’ve got competition. At last count, there were more than 20 million e-commerce sites in operation around the globe. Every one of those websites has the same goal – stand out, attract traffic and pick up conversions in
Houston – VerticalWeb.com CEO Beth Guide has been named by the Federation of Houston Professional Women as one of Houston’s Women of Excellence for 2022. The Federation of Houston Professional Women has this annual peer-selected award, which acknowledges women who have made exceptional contributions through leadership and mentorship as woman-led companies to Houston and its
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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSS Each month I sit down to pick topics that are most relevant to the Digital Marketing landscape. Or, I am asked questions from clients that really can be a strong class topic. That is exactly what happened here. I had two different clients ask
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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSS Digital marketing is a huge field, encompassing several fields of study and changing all the time. And like with any technically-heavy field, digital marketing comes with its own lingo that’s used among industry members. Here we’ll start delving into those terms and what they
Episode 212: The Ultimate Glossary of SEO Terms Explained Read More »
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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSS It seems like everyone is a web designer or an SEO expert these days. After all the years in this industry you learn to spot trends. When the economy is poor, the web designers come out of the woodwork. Everyone suddenly knows how to
How to Build a Website or How to Hire Someone Who Can Read More »
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Podcast: Download | EmbedSubscribe to Our Podcast Apple Podcasts | RSSCommon Mistakes That Negatively Impact Website Success Errors Errors everywhere and not a person to help. We see errors everyday. Even sometimes we miss things. But what are critical mistakes that hamper you digital marketing success. Table of Contents The Platform And the Host We
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Internet Marketing Clinic May 2022 – Topics and Schedule May 4, 2022 – 11 am – 1 pm Sponsored by: SEO Terms Explained Time: 11:00 AM Central Time (US and Canada) Join Zoom Meeting https://zoom.us/j/98185725390 Meeting ID: 981 8572 5390 One tap mobile +13462487799,,98185725390# US (Houston) +16699009128,,98185725390# US (San Jose) Dial by your location
