FREE WEBSITE AUDIT | DELIVERED AS A REPORT YOU CAN READ | HOUSTON SINCE 1998
Free SEO Audit and Website Evaluation for Small Business
A real audit of the whole site, not a scorecard from a robot. We crawl it, read the Search Console history, check the Google Business Profile, run the AI visibility questions for your category, and write up what is broken, in what order it should be fixed, and what we expect each fix to do. Then it arrives through our proposal system with the plan and the price next to it, so you can decide without a sales call.
Galleria 713-703-3030 | Kingwood 281-852-8253
Request it here
Request your free website audit
Nine short questions. The budget and revenue questions are there so the plan we send fits the business, not a template. Delivered within two business days, with one follow-up by a person.
What the audit covers
Ten things we check on every site
- Technical crawl and index coverage, with every error prioritized
- Title tags and heading structure on every page
- Navigation words and page-to-page connections
- Rankings history, and the drop if there was one, with the date it started
- Backlinks, including the broken ones a past redesign threw away
- Local: Google Business Profile, citations and map pack position by neighborhood
- AI visibility: which buyer questions name you and which name a competitor
- Conversion: forms, calls to action, phone placement and tracking
- Hosting speed and Core Web Vitals on mobile
- The fix plan, in order, with the price
Why we give it away
Because the audit is how most of our best clients found us
In 28 years, the clients who stayed the longest are the ones who first came to us with a site that had stopped working and a question about why. The audit answers the question. Sometimes the answer is a repair we can do in a month. Sometimes it is a rebuild. Sometimes the honest answer is that the site is fine and the business needs something else, and we say that too, because an audit that always ends in a sale is not an audit.
If you want to see how we read a site before you send yours, the free monthly Internet Marketing Clinic does one live every class. If the drop already happened, read SEO repair first. And if you only have two minutes, the homepage check looks at the one page that matters most.
What happens next
Audit, plan, price, your call
Free tool or real audit
Free SEO audit tool vs a Houston SEO audit company: what each one finds
A free tool is a fine place to start. Google Search Console, GTmetrix, Semrush and Screaming Frog will all check your website and hand you a score. The problem is that a score is not a plan. A free tool will list 300 issues and treat a missing alt tag the same as a page Google cannot index.
A real audit uses those same tools, then adds the step a tool cannot do: deciding what matters for your business. We run the crawl, then a person reads the results, sorts every problem by what it costs you in traffic and leads, and throws out the noise. That is the difference between a free tool and a free website audit from an SEO audit agency that has been doing this since 1998.
If you want to try it yourself first, our SEO audit tool gives you a quick read on any page. When the list gets long and you are not sure where to start, send us the site.
Technical, content and keyword analysis
What a technical SEO audit checks: broken links, sitemap, meta tags and speed
The technical side comes first, because nothing else works if Google cannot crawl the website. We check index coverage in Google Search Console, the XML sitemap, redirects, broken links, duplicate pages, title tags and meta tag problems, schema, and page speed and performance on a phone. If you do nothing else in Search Console, submit your sitemap. It tells Google which pages you think are valid, and a surprising number of sites have never done it.
Then we look at content and keyword analysis. Which pages rank, for which keyword, and where are you on page 2 when a small improvement would move you to page 1? Which pages are thin, which compete with each other, and which ones answer a question nobody is asking? This is where most of the traffic usually hides.
The depth of the review depends on the size of the site. A 20 page site and a 2,000 page store get the same steps, but the store gets more time. For the background on why this layer matters, see technical SEO, the foundation of SEO success.
What to do with the results
What to do with your website audit results
Every report ends with a list in order: fix this first, then this, then this. Each item says what the issue is, why it matters and what result we expect from the fix. You can hand that list to your own team, to your current agency, or to us. The report is yours either way.
Most owners start with the quick wins, like a title tag that leaves out the city, a broken link from a past redesign, or a contact form that is not sending. Then come the bigger pieces: the SEO strategy, content to fill the gaps, and local work on your Google Business Profile. If you are not sure how to read a report like this, our guide on how to read an SEO report walks through it line by line.
If you want us to do the work, the plan comes with a price, and our SEO services pick up right where the audit leaves off. If you only need a one-time fix, we will say so.
Questions
Free website audit FAQ
Yes. You get the report, the findings in priority order and the plan. If you want us to do the work, that is a separate decision with a published price.
So the plan fits the business. A practice doing two million a year and a startup doing nothing need different plans, and we would rather send the right one than a generic one.
Two business days for most sites. Large ecommerce or multi-location sites can take longer, and we tell you when we open it.
One follow-up, by a person, to walk through the report. No drip campaign, no daily emails.
That is most of the audits we do. We do not need access; the audit reads what Google reads.
Yes. About half our clients are outside the Houston area, and the audit works the same way everywhere.
A free tool runs an automatic check and gives you a score and a long list. Our audit uses the same tools, then a person reviews the results, removes the noise and ranks every issue by what it costs your business, with the fix plan in order.
Yes. Send each website through the form, or list them in the message. If the sites belong to the same business, we review how they work together and whether they compete with each other in search.
Yes. We look at who shows up in the map pack and the top results for your main keyword, and what they cover that your pages do not. That comparison shapes the content part of the plan.
Google Search Console, Google Analytics, a full site crawler, speed testing for Core Web Vitals and backlink data. The tools find the issues. A person on our in-house team decides which ones matter.
Prefer to talk first?
713-703-3030. Galleria, Kingwood and Cypress. Or scroll up and send the site; we will do the rest.
Galleria 713-703-3030 | Kingwood 281-852-8253 | info@verticalweb.com