Internet Marketing Clinic Episode 114: Internet SEO Toolbox

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We do a lot of talking about how to do SEO but we often don't talk about the tools we use and why we use them. In this episode we talk about the tools but also how I use them to make decisions on how to move a page up in Google. I've always said give me a search term and I'll tell you what you need to do to get here and this is some of the how I make those determinations.

SEO is a series of doing things right mathematically and tools can help you learn what you need to do and how to do it better so that your site lands at the top of Google Search. In today's episode, we take a look at the tools we use and why. Most of them are free or have nominal price points but it gives an overview of metrics that will allow you to make better decisions. As I teach, I keep saying SEO isn't something you do but rather its a way of life and a way of thinking. These tools help you stay in that zone. These are free for the most part and are plugins into the Chrome web browser.

Moz Bar – This is a bar that displaces in a google page and shows the links domains have and the domain authority. It allows what you might need to do to pass the person in front of you.

Google Lighthouse – This plugin gives guidance on what needs to be addressed in 4 critical areas and provides some information on how to address the issues.

Serpworx – Is a great tool to see some base metrics. This tool displaces link profiles, technical SEO specifications, and word count. This helps you make decisions about the page your looking at and gives a quick overview on some really important matrix.

SEMRush – Why this all-purpose tool is a smart choice especially if your squeezed by budget.

Ahrefs and why does an outstanding job with links and link reviews.

Screaming Frog – This tool gives a great amount of Techincal SEO info and quickly identifies problems with a website. It also allows you to spot things like thin content tag pages.

Google Analytics plugin is also very handy to see the metrics of a page that is one your site. It allows you to see the traffic to the page and see how people interact with it.
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Beth Guide

President at Vertical Web

Beth Guide, owner of Vertical Web, is a leader in SEO Web Design, Web Hosting and Digital Marketing. She is a well known public speaker and technology expert in Houston. She also works with with University of Houston Bauer College of Business, Houston Community College for Entrepreneurship,the Houston West Chamber of Commerce, and the Northwest Houston Chamber as well as being a Fox26 correspondent for technology.

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