Today's episode covers a wide variety of topics all of which are common SEO mistakes business owners make.
Not properly securing your website and using https
Not using Title Tags and Meta Descriptions properly
Duplication of content and title tags
Not adding proper Anchor text though the site and not setting up a proper site hierarchy
Not have good navigation the crawler can crawl
Ignoring AMP. (although some are now fussing it doesn't need to be there)
Understanding the site performance issues