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In this episode, we explore how to make sure your website is in tip-top shape and how to work towards converting a user into a buyer or a warm lead for a business.
We reviewed errors, from spelling to layout to descriptions.
We critique the words and how that impacts our end user
We discuss ways to better reach out to the end-user
We talked about also how come up with ideas on how to create a basic lead generation tool
We also included a roundtable with participants who had questions and how to add ideas of what we need to do.