VOICE BROADCASTING FOR CAMPAIGNS
Political Robocalls and Robo Dialing Service for Campaigns
A recorded call is still a direct way to reach voters who keep a landline and pick it up. We write the script, record or coach the voice, check the FCC rules and schedule your calls inside the limits.
Galleria 713-703-3030 | Kingwood 281-852-8253
WE ACTUALLY WANT TO WIN
What are political robocalls still good for?
We do not sell robocalls by the thousand and walk away. If a call will not move a voter to the polls, we will say so and point you to something that will. We want the win as much as you do.
Robocalls are not the right tool for every message. They work well when the voter keeps a landline, the message is short and the timing matters. Used that way, they fill gaps that email and text leave open. Beth Guide makes the same point about every channel in her classes: people under 35 text, plenty of older voters still answer the home phone, and a campaign that ignores either group leaves votes on the table.
We plan calls as one part of a larger voter outreach program, not as a stand-alone blast. That keeps your spending tied to voters who can actually hear the call, and it fits the rest of our political consulting work for your race.
WHERE CALLS STILL WORK
Which jobs does a political calling service do best?
THE RULES
Are political robocalls legal in Texas?
Yes, when they follow federal rules. The Federal Communications Commission sets the rules for prerecorded and artificial voice calls under the Telephone Consumer Protection Act, or TCPA. Here is the short version we plan every program around. Treat it as a starting point, not legal advice. Your treasurer or counsel gets the final word.
- Landlines: no prior consent, with a limit. Political robocalls using a prerecorded or artificial voice can go to landlines without prior consent, but no more than three calls in any consecutive 30-day period. We track every landline number so no household goes over, even when more than one message is running.
- Mobile phones: consent comes first. Prerecorded or autodialed calls to mobile phones require prior express consent. We separate mobile numbers from landlines before a single call goes out. Mobile numbers without consent move to peer-to-peer political text messaging, where a person sends each text by hand.
- Say who you are, and leave a number. Every prerecorded message must state who is calling at the beginning and give a phone number during or after the message. We also add the Texas political advertising disclosure.
- Opt-outs and the Do Not Call Registry. The National Do Not Call Registry covers telemarketing sales calls, not political calls. Anyone can still opt out in any reasonable way, and your campaign must honor it. Each request goes onto one suppression list, explained on our campaign email and SMS compliance page.
- AI voices count as artificial. In 2024 the FCC ruled that AI-generated voices count as artificial under the TCPA. We recommend a real recorded voice, ideally the candidate or a trusted endorser.
THE CASE FOR VERTICAL WEB ON POLITICAL ROBOCALLS
Honest about whether calls make sense
SCRIPTING
How do you write a 30-second political robocall?
A good robocall sounds like a person talking, not an ad being read. Thirty seconds is enough for one clear message, as long as every line earns its place. Here is the order we write in, whether the voice belongs to the candidate, an endorser or a volunteer.
- Open with who is calling. The first words name the caller. Prerecorded messages must do this, and it tells the voter right away whether to keep listening.
- Give one reason for the call. A date, a location change, an endorsement or a poll question. A call that tries to do three things tends to be remembered for none of them.
- Make the ask concrete. “Early voting ends Friday, and you can find your site on our website” works better than “please support us.”
- Close with the number and disclosure. We read the full script aloud and time it before anyone records.
- Record, review, then schedule. You approve the recording, and we schedule calls inside the landline limit. Voicemail drops get a version that makes sense without a live listener.
SPANISH RECORDINGS
Can you record political robocalls in Spanish?
Yes. We prepare Spanish scripts and arrange Spanish recordings so voters who prefer Spanish hear your message clearly. The Spanish version carries the same caller identification, callback number and disclosure as the English one.
Not every voter needs both. When a voter has already chosen a language by text or on your website, we use that choice for calls too. For households we know less about, an IVR menu can let the listener press a key for Spanish. We treat translation as writing, not word swapping. Dates, times and place names are checked line by line against the English script before anything is recorded.
CALLS IN THE MIX
How do robocalls work with texting and email?
Calls work best as one channel in a plan. We decide which voters get a call, a text, an email or some mix, based on phone type, the consent you hold and what you need them to do.
Your voter file may include landlines and mobile numbers, often from a voter phone append. We sort them first. Landlines can get recorded calls within the FCC limit. Mobile numbers without consent go to texting instead, which has its own setup steps covered in our political 10DLC compliance guide.
A call is good at a short, spoken reminder. A text is good for a link and a reply. Campaign email is good for the longer story, the donation page and the volunteer form. When an endorser records a call, we often pair it with an email that carries their photo and a written quote. And one suppression list across calls, texts and email means an opt-out actually sticks.
We are nonpartisan and take on races from both parties. Recorded calls are part of our Republican voter outreach and Democrat voter outreach programs, and each client’s lists and scripts stay private.
STRAIGHT ANSWERS
Political robocall questions
Under FCC rules, political robocalls using a prerecorded or artificial voice may go to a landline without prior consent, but no more than three calls in any consecutive 30-day period. We track your universe so each number stays within that limit across every message you run. This is general information, not legal advice.
Only with the called person’s prior express consent. That applies to prerecorded and autodialed calls to mobile phones. If you have consent, for example from supporters who opted in on your website, we can include those numbers. If not, we move mobile numbers to peer-to-peer texting.
The National Do Not Call Registry applies to telemarketing sales calls, so it does not cover political calls. You still have to honor anyone who asks not to be called, in any reasonable way they ask. We log every request on one suppression list that also covers texts and email.
The FCC ruled in 2024 that AI-generated voices count as artificial under the TCPA, so an AI voice call follows the same consent and identification rules as any prerecorded call. We recommend a real recording of the candidate or a trusted endorser, and a talk with your counsel before trying anything else.
The message must state who is calling at the beginning and give a phone number during or after the message. We also add the Texas political advertising disclosure. After that, keep it to one reason for the call and one clear action, in about 30 seconds.
Cost depends on how many numbers you call, how many rounds you send, whether you need a phone append, Spanish recordings or an IVR poll, and how much scripting help you want. We do not post rates. Schedule a consultation for a straight answer on whether calls are worth it for your voters.
Yes. An IVR poll plays a short recorded question and lets the voter answer by pressing a key. We write the questions in neutral language, record them and report the answers back to you.
With a voicemail drop, your recorded message is left after the greeting, so the voter still hears the full call. Keep the first few seconds clear about who is calling and why, because that is the part every listener hears.
Send one 10 digit phone number per row in a spreadsheet, with columns for the voter name, precinct and whether the number is a landline or a mobile phone. Mobile numbers need prior consent for prerecorded calls, so that column matters for every election.
Yes, for the right voters. A short reminder call to supporters who keep a landline can move them to the polls, especially paired with a text message to younger supporters. Every call should give the date, the hours the polls are open and how to find a polling place.
Put your voice on the line
If your voters still answer the home phone, a well-written call can reach them when it matters. Let us script it, record it and send it by the rules.
Galleria 713-703-3030 | Kingwood 281-852-8253 | info@verticalweb.com