VOTER DATA
Texas Voter Data and Email and Phone Append for Campaigns
The right list decides whether every text, email and call after it counts. We build Texas voter universes from official records, append email and phone numbers where a reliable match exists, and clean the list before anyone sends.
Galleria 713-703-3030 | Kingwood 281-852-8253
WE ACTUALLY WANT TO WIN
Why does the voter list matter more than the message?
Bigger is not always better. A list vendor will happily sell you the largest file. We want the right voters, the ones who will decide your race, so every contact after it counts. Even a strong message fails if it goes to the wrong people.
Data is the first piece of our voter outreach services, and it is the piece most campaigns treat as a commodity. It is not. The same universe feeds your texts, emails and calls, so a sloppy pull at the start costs money in every channel for the rest of the race.
Beth Guide’s rule from years of teaching marketing applies here too: build for the person who will actually act, not for the biggest number on a report. A smaller list you reach several times can beat a huge one you touch once.
THE SOURCE
Where does Texas voter data come from?
Texas voter files start with public election records. County voter registrars keep the registration rolls, and the Texas Secretary of State maintains the statewide record. Campaign lists are built from those official sources.
A voter record generally includes a name, a residence address, a precinct and the districts that address falls in. It shows when the person registered and which elections they voted in. What it never shows is how anyone voted. The ballot is secret. Anyone who claims to know how a specific person voted is not reading it from the voter file.
That participation history is still powerful. Knowing who votes in primaries, who shows up only for big November elections and who just registered tells you where to spend your time and money.
TARGETING
How do you build a voter universe for a Texas race?
A universe is the set of voters your campaign plans to reach. Build it too wide and you waste money. Build it too narrow and you miss people who would have shown up for you. We start with your district lines, then layer in participation history.
EMAIL AND PHONE APPEND
How does voter data append work?
Official voter files often lack a current email address or phone number. Appending fills that gap. We match voter records against third-party data sources and attach contact details wherever a reliable match exists.
Email append matches a voter’s name and address to an email address found in third-party records. Matched emails can feed your political email marketing or a larger bulk email send to voters. We clean every appended address before it touches a send, because bad addresses hurt your standing with inbox providers.
Phone append attaches numbers to voter records and notes whether each one is a mobile or a landline. That label matters. FCC rules treat prerecorded and autodialed contact with mobile phones differently from calls to landlines. Mobile numbers usually feed peer-to-peer campaign texting. Landlines often feed political robocalls and voicemail drops. That is the phone tool side of voter outreach, and getting the label right keeps each channel on the right side of the rules.
Why match rates vary. No append finds everyone. People move, change numbers, use several email addresses or register under a slightly different name. Apartment units and new addresses make matching harder. We will not promise a match rate up front. We run the match and tell you exactly what came back.
THE CASE FOR VERTICAL WEB ON VOTER DATA
Data and delivery from one team
CLEANING AND SUPPRESSION
How do you keep a voter list clean during the race?
Before any list goes live, we scrub it. We remove duplicates, known bad addresses and numbers, and anyone who has asked your campaign to stop. We keep one suppression list that every channel checks, so a voter who opts out of texts is not surprised by a robocall afterward.
- Agree on the universe. We confirm your district, filters and goals before we pull anything. You see the logic behind the list.
- Pull, append and clean. We pull the records, run email and phone append, label mobiles and landlines, and scrub against suppression.
- Deliver in the format you need. You get a spreadsheet you can open and read, or we load the list straight into the email, text and call platforms we run for you. Volunteers using their own tools get a clean export.
- Send and update. As voters opt out, bounce or move, we update the master list. Every channel works from that same list, so your data gets cleaner as the race goes on.
LEGAL USE
Can you use Texas voter data for anything besides a campaign?
Not for commercial purposes. Texas treats this seriously, and so do we. This is general information, not legal advice, so have your treasurer or counsel confirm how it applies to you.
Under Texas Election Code Sec. 18.009, using voter registration information from the registrar in connection with advertising or promoting commercial products or services is a Class A misdemeanor. That rule matters when a candidate owns a business or a consultant also sells other services. The campaign list cannot follow anyone into a sales pitch after the election.
Vertical Web is nonpartisan and serves campaigns in both parties. No other campaign ever sees your universe, your appended contacts or your results. And having a number is not the same as having permission to use it any way you like. Texting and calling rules depend on the channel and on consent, and our campaign messaging compliance checklist shows how we review each send. For party-specific targeting, see Republican voter outreach and Democrat voter outreach.
STRAIGHT ANSWERS
Voter data and append questions
It starts with official records. County voter registrars keep the registration rolls, and the Texas Secretary of State maintains the statewide voter record. We build your list from those sources, then append contact details from third-party data, and we tell you what came from where.
No. A voter file shows whether a person voted in an election, never who they voted for. The ballot is secret. What you can see is participation, which is a strong guide for targeting but not a record of anyone’s choices.
Texas has no party registration. A voter affiliates with a party by voting in its primary, or by taking an oath at a precinct convention, and that affiliation resets each year. So party lists in Texas are really lists of primary voters.
Appending depends on a reliable match between the voter record and third-party data. People move, switch numbers and use more than one email. We do not pad results with guesses. You get the matches we trust, and we tell you how many that is.
No. Texas makes it a Class A misdemeanor to use registrar voter information for commercial advertising or promotion, under Election Code Sec. 18.009. Keep the campaign list with the campaign, and ask your treasurer or counsel about any specific use.
Yes, and it is often worth doing. We match your donors, volunteers and sign-ups to the voter file, so you know who is registered and where they vote. Supporters outside your district stay in their own group instead of being dropped.
Never. We serve candidates from both parties, which only works if every client can trust us. Your universe, appended contacts, opt-outs and results belong to your committee.
Pricing turns on universe size, filters, whether you want email or phone append and how you plan to use the list. Schedule a consultation, tell us your district and goals, and we will build a plan that fits your budget.
Yes. In Texas the voter registration list is public information, available from the county voter registrar and from the Texas Secretary of State for the statewide file. It cannot be used for commercial purposes.
Texas has no party registration, so a Democratic or Republican list is built from primary voting history. We can pull steady Democratic or Republican primary voters by county, district or precinct for a GOTV or turnout program.
Yes. We pull the registered voter file for the exact geography of your race, from a single school board district or city council seat to a county, and filter by turnout in similar local elections.
A spreadsheet file you can open and read, a clean export for field volunteers, or a direct load into the email, text and call platforms we run for your campaign.
Start with the right list
Tell us your district and your goals, and we will build a clean universe your whole outreach program can use, with the first counts in hand before you spend on a send.
Galleria 713-703-3030 | Kingwood 281-852-8253 | info@verticalweb.com