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This is a great overview of what is needed for success in 2020. In this episode, we talk about building authority through your blog and your behavior. Google is looking for experts and in order to be an expert, you need to blog and build an audience. You need to do things like Facebook lives so that that people can learn to follow you. We also talk about the cannibalization of the first page of Google and what you have to do to compete when they are taking up that much of the real estate. These are the things marketing a website must overcome. This talk was done in conjunction with Lone Star Cyfair
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